Vintage Postcard Kiosks: Now available for placement in retail establishments
Attn: Retail Small Business Owner / Manager:
At first glance it might seem a bit nostalgic to find a postcard rack in a store or cafe, in an age where now even email seems hopelessly verbose and slow. But postcards have kept their charm even as other communication technologies have gone though dozens of generations of development and refinement. There’s the heavy stock; the image - surprising, maybe, or a photograph better than you could’ve taken, even if you had a helicopter, as well. There’s theintention of writing furthered by the purchase, or maybe, after use, a message from the past, along with indicia, clues like stamp and postmark, addresses, and even minutae like publishers’ name and often a code, identifying the card. Examining a postcard from the past is like getting a little glimpse of how life was lived in different times, even down to the styles of clothing or transportation.
But there’s also a small pleasure in having cards that depict the contemporary landscape (literally), or current bands, humor, fashion and art. It’s been 100 years since the Golden Age of Postcards, but a postcard received in the mail still creates more interest than yet another email or facebook posting. Ironically, while it is considered to be “ephemera”, it is more long-lasting in some ways than many online postings, subject as they are to hosting arrangements and lapses in domain names. And, of course, postcards are very easilycollectible in that they require no special storage (a shoe box works great), and a collection of hundreds could be comparable in size and volume to a book.
So, yes, it might seem a bit nostalgic having a rack of postcards to choose from, but what’s wrong with a little nostalgia? Especially how we do it at Portland Arts and Crafts.
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At Portland Arts and Crafts and at Instant-Postcard-Collection.com, we’ve proven it works. At the Friends of the Library pop-up store in NW Portland, we started off selling hundreds of postcards the first month, and sales volume increased every month following, until the store was closed to allow the landlord to renovate the space. Another kiosk, at the Dollar Scholar sells hundreds of our postcards every month.
A spinning rack, or kiosk, can fit in as few as 3 square feet, but can bring in hundreds in sales. One of the reasons for our kiosk’s success has been variety. Each rack holds 3-6,000 *different* cards. Most racks you find around town (if you can even find them) have a dozen slots, and each slot is filled with more copies of the same card, the same tourist card in every rack in every store. Our racks are different. We specialize in out of print, vintage and antique, ready-to-use postcards. Most of our postcard racks have 30-70 different slots, and nearly every card in every slot is different, giving a great variety to choose from. Another reason for our success is “categorization”. Each slot is filled with cards in a different “category” (Portland, Hot Air Balloons, Cats, Whales, Sunsets and Sailing Ships, Statue of Liberty, Pumpkins, Ireland, Michigan, etc.).
We keep the kiosk lively, by adding new cards as needed, and adding in new categories: postcards of dancers of different ethnic traditions, Disney, artists whose names with the letter “R”, Columbia River Gorge, Paris, etc.). We make it simple. Sorted into categories or locations. One price. We make it clear. All postcards are ready to use. We make it worthwhile. Great variety of appealing postcard images across a variety of topics - some even have stamps! What’s not to like?
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In November, we hope to place Postcard Kiosks in multiple retail locations. We can customize the mix of postcards to match what works best for your location and your business. By allocating just a few square feet of your store’s space, you could bring in an extra income to support your bottom line, and give customers another reason to visit your store. Pleasecontact us directly if you want to see whether having a postcard kiosk in your store will work for you. We will meet with you to see what works best for you and your business.